aesthetichlo

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<channel>
	<title>aesthetichlo</title>
	<link>https://aesthetichlo.com</link>
	<description>aesthetichlo</description>
	<pubDate>Sat, 06 Jan 2024 08:30:34 +0000</pubDate>
	<generator>https://aesthetichlo.com</generator>
	<language>en</language>
	
		
	<item>
		<title>HOME </title>
				
		<link>https://aesthetichlo.com/HOME</link>

		<pubDate>Tue, 31 Oct 2023 07:57:09 +0000</pubDate>

		<dc:creator>aesthetichlo</dc:creator>

		<guid isPermaLink="true">https://aesthetichlo.com/HOME</guid>

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	<item>
		<title>Sun Chiu Fai — Making olds new again</title>
				
		<link>https://aesthetichlo.com/Sun-Chiu-Fai-Making-olds-new-again</link>

		<pubDate>Wed, 07 Sep 2022 10:12:33 +0000</pubDate>

		<dc:creator>aesthetichlo</dc:creator>

		<guid isPermaLink="true">https://aesthetichlo.com/Sun-Chiu-Fai-Making-olds-new-again</guid>

		<description>
	
&#60;img width="1920" height="1289" width_o="1920" height_o="1289" data-src="https://freight.cargo.site/t/original/i/4077e375a043453075adfe6064788ab839e7388c5f5fd356692f8647f089594c/homepage-mockup-v2.gif" data-mid="153235588" border="0"  src="https://freight.cargo.site/w/1000/i/4077e375a043453075adfe6064788ab839e7388c5f5fd356692f8647f089594c/homepage-mockup-v2.gif" /&#62;


Sun Chiu Fai&#38;nbsp;Brand Identity &#124; Art Direction &#124; UX/UI
Breathing new life to old pieces. 
Sun Chiu Fai’s new identity synthesise 
modern and vintage into the brand.


It’s easy to get new pair of glasses, but hard to find a perfect fit. 
The style, the shape, the weight of your pair you like about that make it irreplaceable. 
It’s inevitable that your glasses wear out over time. 
Sun Chiu Fai is where you go for when it happens. 
The identity for the eyewear atelier hope to synthesise modernism and vintage into the design. 
Inspired by the aesthetic of film photography, 
Chloe wanted to “show the sense of preciousness in Sun Chiu Fai”, she said. 
“Using handwritten typeface to match with the old-fashioned film and 
polaroid photographs has created the antique feeling. 
At the same time I paid careful attention to the art direction of the images.
 It’s important to balance between vintage and newness for this brand.” 


&#60;img width="2719" height="905" width_o="2719" height_o="905" data-src="https://freight.cargo.site/t/original/i/567bf82e1569f4e4116ac28b18183c607fcc01662b0695992d4eb11a57633310/Sunchiufai-14.png" data-mid="153234056" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/567bf82e1569f4e4116ac28b18183c607fcc01662b0695992d4eb11a57633310/Sunchiufai-14.png" /&#62;


&#60;img width="4154" height="2471" width_o="4154" height_o="2471" data-src="https://freight.cargo.site/t/original/i/feca8f5a92ca4f512b9b0e0a0f581185123d567b8ac993a2fb13b75c76ff6d99/portfolio_scf-04.png" data-mid="200619546" border="0"  src="https://freight.cargo.site/w/1000/i/feca8f5a92ca4f512b9b0e0a0f581185123d567b8ac993a2fb13b75c76ff6d99/portfolio_scf-04.png" /&#62;

&#60;img width="2047" height="1411" width_o="2047" height_o="1411" data-src="https://freight.cargo.site/t/original/i/cafcdfa120ce17d1b2512f90c82f253ad6b7bf095b9220c6038c51849390e55d/portfolio_scf-05.png" data-mid="200619547" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/cafcdfa120ce17d1b2512f90c82f253ad6b7bf095b9220c6038c51849390e55d/portfolio_scf-05.png" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="2046" height="1411" width_o="2046" height_o="1411" data-src="https://freight.cargo.site/t/original/i/326744587f052935f1dccdafd693cde8d46376cf2ea616eeb6dfd9f9873b4b90/portfolio_scf-06.png" data-mid="200619548" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/326744587f052935f1dccdafd693cde8d46376cf2ea616eeb6dfd9f9873b4b90/portfolio_scf-06.png" /&#62;
&#60;img width="4162" height="2476" width_o="4162" height_o="2476" data-src="https://freight.cargo.site/t/original/i/b9cea2c38743e64197bccb497fc67b8231578b654c4e2c3ed581cea46f407812/portfolio_scf-07.png" data-mid="200619549" border="0"  src="https://freight.cargo.site/w/1000/i/b9cea2c38743e64197bccb497fc67b8231578b654c4e2c3ed581cea46f407812/portfolio_scf-07.png" /&#62;&#60;img width="5834" height="3807" width_o="5834" height_o="3807" data-src="https://freight.cargo.site/t/original/i/0c4b32058dfa32bd96f5e02ba1328c6aed65171f61a03ce9c3946c8440c8d16b/20230526---Behance---SCF_content-02-copy-3.png" data-mid="180641988" border="0"  src="https://freight.cargo.site/w/1000/i/0c4b32058dfa32bd96f5e02ba1328c6aed65171f61a03ce9c3946c8440c8d16b/20230526---Behance---SCF_content-02-copy-3.png" /&#62;&#60;img width="4162" height="2476" width_o="4162" height_o="2476" data-src="https://freight.cargo.site/t/original/i/c87a98e6f4468124712add820d9cd7ead491f9a29727ee30b637eaddeaf71f5c/portfolio_scf-08.png" data-mid="200619550" border="0"  src="https://freight.cargo.site/w/1000/i/c87a98e6f4468124712add820d9cd7ead491f9a29727ee30b637eaddeaf71f5c/portfolio_scf-08.png" /&#62;
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ea5fadffa8ee8cdd7f8940cb213d1d3023c8136d31ddf5328626599c33fa844c/ezgif-5-3ae0b7499b.gif" data-mid="180641990" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/ea5fadffa8ee8cdd7f8940cb213d1d3023c8136d31ddf5328626599c33fa844c/ezgif-5-3ae0b7499b.gif" /&#62;


	Credit
	
	AgencyCreative Direction
Photographer
	ZMTC
Chloe Mak
Ting Hung


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	<item>
		<title>10-MIN FEST — Young Kam Fan Champion 2023</title>
				
		<link>https://aesthetichlo.com/10-MIN-FEST-Young-Kam-Fan-Champion-2023</link>

		<pubDate>Wed, 03 Jan 2024 08:46:29 +0000</pubDate>

		<dc:creator>aesthetichlo</dc:creator>

		<guid isPermaLink="true">https://aesthetichlo.com/10-MIN-FEST-Young-Kam-Fan-Champion-2023</guid>

		<description>
	
&#60;img width="5001" height="2816" width_o="5001" height_o="2816" data-src="https://freight.cargo.site/t/original/i/89ba4b9d4d212ef21d7e261ec6a290393c13388a069e2250064972c6a73244e5/portfolio_kam-fan-01.png" data-mid="200619896" border="0"  src="https://freight.cargo.site/w/1000/i/89ba4b9d4d212ef21d7e261ec6a290393c13388a069e2250064972c6a73244e5/portfolio_kam-fan-01.png" /&#62;


Young Kam Fan 2023Hong Kong Creative Competition for The Youth
Champion of the Young Kam Fan Award 2023. 
Creative solution in helping the Star Ferry 
to make a comeback.


The Young Kam Fan Award is briefed in every year and judged by a panel of top industry professionals. 
Contestants have 24 hours to complete the work. 
Winner will represent Hong Kong and compete in Cannes Lions.

This year’s brief was to help one of the most iconic tourist spots in the city, Star Ferry, 
to make a comeback under the aftermath of covid. 

Since covid, there are four major laws to restrict local artists. It is harder to find a platform to perform than ever. 
Many buskers and artists have been accused because of that. 
Yet the audience miss it. 
Whether it’s local or tourist, people enjoy live performances. 
You can tell by seeing how quick the tickets of Clockenflap, the biggest music festival in Hong Kong, sold out. 

To make the beloved Star Ferry great again, we turned it into a moving stage, the smallest but most enjoyable cultural festival in town. 
10-minuet Festival is an unparalleled celebration of hong kong’s music and cultural performance. 
Each performance last for 10 minutes. 
Including but not limited to different genres of music and other cultural performances 
such as Cantonese opera, stand-up comedy etc. 10-minuet festival not only providing a stage to local artists, 
but also giving the best experience to the tourists, while reinforcing HKers’ interests in the ferry. 


&#60;img width="4154" height="2472" width_o="4154" height_o="2472" data-src="https://freight.cargo.site/t/original/i/188030d81ec31b94ca656dbcc1a522c9dc0bd77975ce852afe62263b64934a77/portfolio_kam-fan-02.png" data-mid="200619897" border="0"  src="https://freight.cargo.site/w/1000/i/188030d81ec31b94ca656dbcc1a522c9dc0bd77975ce852afe62263b64934a77/portfolio_kam-fan-02.png" /&#62;


&#60;img width="4158" height="2404" width_o="4158" height_o="2404" data-src="https://freight.cargo.site/t/original/i/9fabb83aa2a9e6467de82640594be106042a0062030738300755f828501aa396/portfolio_kam-fan-03.png" data-mid="200619898" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/9fabb83aa2a9e6467de82640594be106042a0062030738300755f828501aa396/portfolio_kam-fan-03.png" /&#62;


&#60;img width="4162" height="2403" width_o="4162" height_o="2403" data-src="https://freight.cargo.site/t/original/i/0e384e0963a59d5bd93280f0c521f888a49b9ae2fd950f76ab18e8e205c37bd7/portfolio_kam-fan-04.png" data-mid="200619899" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/0e384e0963a59d5bd93280f0c521f888a49b9ae2fd950f76ab18e8e205c37bd7/portfolio_kam-fan-04.png" /&#62;
&#60;img width="4162" height="2476" width_o="4162" height_o="2476" data-src="https://freight.cargo.site/t/original/i/0446f10f4d197b59720a7b0e025eb9d156b694688f4a4ea67d7a97290f433d03/portfolio_kam-fan-05.png" data-mid="200619900" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/0446f10f4d197b59720a7b0e025eb9d156b694688f4a4ea67d7a97290f433d03/portfolio_kam-fan-05.png" /&#62;


	Credit
	
	Creative Direction
Art Direction&#38;nbsp;
Copywriter
	Chloe Mak, Kawa Wong&#38;nbsp;
Chloe Mak
Kawa Wong


</description>
		
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	<item>
		<title>The Moon Menu — Innovative Cocktail from the Darkside of the moon copy copy</title>
				
		<link>https://aesthetichlo.com/The-Moon-Menu-Innovative-Cocktail-from-the-Darkside-of-the-moon-copy</link>

		<pubDate>Sun, 18 Sep 2022 09:50:55 +0000</pubDate>

		<dc:creator>aesthetichlo</dc:creator>

		<guid isPermaLink="true">https://aesthetichlo.com/The-Moon-Menu-Innovative-Cocktail-from-the-Darkside-of-the-moon-copy</guid>

		<description>&#60;img width="4001" height="2457" width_o="4001" height_o="2457" data-src="https://freight.cargo.site/t/original/i/93adbc2995eb4e4114662917c05c32cdc281e38a5798f88642ac0f9e9181360f/_-04.png" data-mid="153233855" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/93adbc2995eb4e4114662917c05c32cdc281e38a5798f88642ac0f9e9181360f/_-04.png" /&#62;
Darkside - RosewoodArt Direction &#124; Campagin&#38;nbsp;
Innovative cocktail menu inspired by the darkside of the moon&#38;nbsp;


The Moon Menu is an innovative selection of cocktails paying homage
to our beautiful and powerful natural satellite in the sky,
celebrating its shadows, light, darkness in all its mysterious glory.
The innovative selection of cocktails inspired by phases of the moon.
Guests will also bear witness to the first cocktail menu
presented via a high-tech Hologram video
sharing the story behind this Moon Menu’s inspiration
before having the chance to shake a Moon Magic Ball
to reveal the name of a randomly chosen Moon cocktail!


&#60;img width="4032" height="2410" width_o="4032" height_o="2410" data-src="https://freight.cargo.site/t/original/i/c8208fd7dcb96d6be1c6fe038fbe986fcd3ca77c4dea3a006176ea8a169353ac/_-05.png" data-mid="153233872" border="0"  src="https://freight.cargo.site/w/1000/i/c8208fd7dcb96d6be1c6fe038fbe986fcd3ca77c4dea3a006176ea8a169353ac/_-05.png" /&#62;
&#60;img width="4001" height="2391" width_o="4001" height_o="2391" data-src="https://freight.cargo.site/t/original/i/416f63e8746be991a41d342157de6bb7c81eed9b4bc00c6cc5e4f194e1786de6/_-06.png" data-mid="153233873" border="0"  src="https://freight.cargo.site/w/1000/i/416f63e8746be991a41d342157de6bb7c81eed9b4bc00c6cc5e4f194e1786de6/_-06.png" /&#62;


&#60;img width="2421" height="2421" width_o="2421" height_o="2421" data-src="https://freight.cargo.site/t/original/i/34ef53dcc1c04cd202819c0c72549b5222b716dd0d983578bce0b0f54f866c6e/_-20.png" data-mid="153233869" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/34ef53dcc1c04cd202819c0c72549b5222b716dd0d983578bce0b0f54f866c6e/_-20.png" /&#62;


&#60;img width="4583" height="2141" width_o="4583" height_o="2141" data-src="https://freight.cargo.site/t/original/i/d0bc1b2cf7a0568b2c6a30e72310cfe0dcd210ade255f0ff4d75cfa5e7b4be38/_-21.png" data-mid="153233870" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/d0bc1b2cf7a0568b2c6a30e72310cfe0dcd210ade255f0ff4d75cfa5e7b4be38/_-21.png" /&#62;


&#60;img width="4806" height="3642" width_o="4806" height_o="3642" data-src="https://freight.cargo.site/t/original/i/cda2b858615e9bcdbbb718580f7bf421d82a362ded7ccb341a3b113304f2e1cd/_-22.png" data-mid="153233871" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/cda2b858615e9bcdbbb718580f7bf421d82a362ded7ccb341a3b113304f2e1cd/_-22.png" /&#62;


&#60;img width="4022" height="2404" width_o="4022" height_o="2404" data-src="https://freight.cargo.site/t/original/i/6b8f6648e0421c534a57b7174556c415741ef202adf0095a0d68beb015ba3325/_-08.png" data-mid="153233874" border="0"  src="https://freight.cargo.site/w/1000/i/6b8f6648e0421c534a57b7174556c415741ef202adf0095a0d68beb015ba3325/_-08.png" /&#62;
&#60;img width="600" height="910" width_o="600" height_o="910" data-src="https://freight.cargo.site/t/original/i/26ac441ed451603e349746e69c9c261dd4d5f7104d8f8043b630422029ba2d32/ba9b29126262813.6129baf8242e1.gif" data-mid="211326842" border="0"  src="https://freight.cargo.site/w/600/i/26ac441ed451603e349746e69c9c261dd4d5f7104d8f8043b630422029ba2d32/ba9b29126262813.6129baf8242e1.gif" /&#62;&#60;img width="600" height="910" width_o="600" height_o="910" data-src="https://freight.cargo.site/t/original/i/15a05403f08d324ab0bf85987f8c1278f2669556ae6aa5914857fe8a5543412b/3a7dee126262813.6129baf8248e5.gif" data-mid="211326841" border="0"  src="https://freight.cargo.site/w/600/i/15a05403f08d324ab0bf85987f8c1278f2669556ae6aa5914857fe8a5543412b/3a7dee126262813.6129baf8248e5.gif" /&#62;&#60;img width="600" height="910" width_o="600" height_o="910" data-src="https://freight.cargo.site/t/original/i/26ac441ed451603e349746e69c9c261dd4d5f7104d8f8043b630422029ba2d32/ba9b29126262813.6129baf8242e1.gif" data-mid="211326842" border="0"  src="https://freight.cargo.site/w/600/i/26ac441ed451603e349746e69c9c261dd4d5f7104d8f8043b630422029ba2d32/ba9b29126262813.6129baf8242e1.gif" /&#62;


&#60;img width="4001" height="2457" width_o="4001" height_o="2457" data-src="https://freight.cargo.site/t/original/i/8ea63660e7faee8ac9c689963eaab6d7c8fc4af84e66cb493b8977b72abc78bc/_-09.png" data-mid="153233860" border="0"  src="https://freight.cargo.site/w/1000/i/8ea63660e7faee8ac9c689963eaab6d7c8fc4af84e66cb493b8977b72abc78bc/_-09.png" /&#62;
&#60;img width="4001" height="2458" width_o="4001" height_o="2458" data-src="https://freight.cargo.site/t/original/i/39afc44af353114a3487c7be8b5a01d2bd7aba43c0b6385bb4e7266b182fa57d/_-10.png" data-mid="153233861" border="0"  src="https://freight.cargo.site/w/1000/i/39afc44af353114a3487c7be8b5a01d2bd7aba43c0b6385bb4e7266b182fa57d/_-10.png" /&#62;&#60;img width="4001" height="2485" width_o="4001" height_o="2485" data-src="https://freight.cargo.site/t/original/i/a4dc8e8602ace21c7a11ee517d78560ced4504ce11373b89b87c68bbc64f5236/__-11.png" data-mid="153233878" border="0"  src="https://freight.cargo.site/w/1000/i/a4dc8e8602ace21c7a11ee517d78560ced4504ce11373b89b87c68bbc64f5236/__-11.png" /&#62;

&#60;img width="4001" height="2485" width_o="4001" height_o="2485" data-src="https://freight.cargo.site/t/original/i/d11c171e451f1f219eba00df71c0d3426f39e3c8732a4dc67f0aaca892ea7201/_-12.png" data-mid="153233862" border="0"  src="https://freight.cargo.site/w/1000/i/d11c171e451f1f219eba00df71c0d3426f39e3c8732a4dc67f0aaca892ea7201/_-12.png" /&#62;&#60;img width="4001" height="2484" width_o="4001" height_o="2484" data-src="https://freight.cargo.site/t/original/i/0c6476647d544aee957b89306b0f806b1b7c7ee2c8c5b78b1c5dd9e800aa6b78/_-13.png" data-mid="153233877" border="0"  src="https://freight.cargo.site/w/1000/i/0c6476647d544aee957b89306b0f806b1b7c7ee2c8c5b78b1c5dd9e800aa6b78/_-13.png" /&#62;&#60;img width="4001" height="2485" width_o="4001" height_o="2485" data-src="https://freight.cargo.site/t/original/i/50dbbe4b34bc51bcd25e86ff78ec6baa228bb20190e6e2a60ce95b67bc590f06/__-14.png" data-mid="153233879" border="0"  src="https://freight.cargo.site/w/1000/i/50dbbe4b34bc51bcd25e86ff78ec6baa228bb20190e6e2a60ce95b67bc590f06/__-14.png" /&#62;&#60;img width="4001" height="2485" width_o="4001" height_o="2485" data-src="https://freight.cargo.site/t/original/i/4d00222617b8f1d3f8020e0f6fd01395f7098736114031970cec2581c0ec6e98/_-15.png" data-mid="153233864" border="0"  src="https://freight.cargo.site/w/1000/i/4d00222617b8f1d3f8020e0f6fd01395f7098736114031970cec2581c0ec6e98/_-15.png" /&#62;&#60;img width="4001" height="2485" width_o="4001" height_o="2485" data-src="https://freight.cargo.site/t/original/i/621ee00b5572ef1d9fbe8c929f7d28a0f856a091186836670858803c0d55f2c5/_-16.png" data-mid="153233865" border="0"  src="https://freight.cargo.site/w/1000/i/621ee00b5572ef1d9fbe8c929f7d28a0f856a091186836670858803c0d55f2c5/_-16.png" /&#62;&#60;img width="4001" height="2485" width_o="4001" height_o="2485" data-src="https://freight.cargo.site/t/original/i/c290e1dc3cd5edb353b6cb5b561fc2c91975bb7f11580029fa904dbaa6db0423/_-17.png" data-mid="153233866" border="0"  src="https://freight.cargo.site/w/1000/i/c290e1dc3cd5edb353b6cb5b561fc2c91975bb7f11580029fa904dbaa6db0423/_-17.png" /&#62;&#60;img width="4001" height="2485" width_o="4001" height_o="2485" data-src="https://freight.cargo.site/t/original/i/490ba173ad468351a7505f84ed597138868680e280179b31605b446a19e2ee8d/_-18.png" data-mid="153233867" border="0"  src="https://freight.cargo.site/w/1000/i/490ba173ad468351a7505f84ed597138868680e280179b31605b446a19e2ee8d/_-18.png" /&#62;


&#60;img width="4001" height="2458" width_o="4001" height_o="2458" data-src="https://freight.cargo.site/t/original/i/8104dc6bcc3e7e25f55b7cee7fd1d4cd670c9406896a79f56eb96933cc049409/__-24.png" data-mid="153233880" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/8104dc6bcc3e7e25f55b7cee7fd1d4cd670c9406896a79f56eb96933cc049409/__-24.png" /&#62;

&#60;img width="4001" height="2484" width_o="4001" height_o="2484" data-src="https://freight.cargo.site/t/original/i/754a1ea92fbbc9b6dd8ab2b5fd9ed7c8fa701e005881300b868366d64045f4a1/__-25.png" data-mid="153233883" border="0"  src="https://freight.cargo.site/w/1000/i/754a1ea92fbbc9b6dd8ab2b5fd9ed7c8fa701e005881300b868366d64045f4a1/__-25.png" /&#62;

&#60;img width="4001" height="2485" width_o="4001" height_o="2485" data-src="https://freight.cargo.site/t/original/i/668ef2f1c96921321fad7a4447ea9854895ef2be2b5633c6030cdf90fcbf8aec/__-26.png" data-mid="153233881" border="0"  src="https://freight.cargo.site/w/1000/i/668ef2f1c96921321fad7a4447ea9854895ef2be2b5633c6030cdf90fcbf8aec/__-26.png" /&#62;


&#60;img width="4001" height="2485" width_o="4001" height_o="2485" data-src="https://freight.cargo.site/t/original/i/2fc4666ffa506deb2b276f3fb61e5d0bd11767e8b21e00f3d7aeb3b517a3d567/__-28.png" data-mid="153233882" border="0"  src="https://freight.cargo.site/w/1000/i/2fc4666ffa506deb2b276f3fb61e5d0bd11767e8b21e00f3d7aeb3b517a3d567/__-28.png" /&#62;


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;


&#60;img width="880" height="378" width_o="880" height_o="378" data-src="https://freight.cargo.site/t/original/i/978185e034e401a3e5e3f20842640e2b86905dd3e2d931cef29d5f0cc8de0be3/_-19.png" data-mid="153233868" border="0" data-scale="20" src="https://freight.cargo.site/w/880/i/978185e034e401a3e5e3f20842640e2b86905dd3e2d931cef29d5f0cc8de0be3/_-19.png" /&#62;


	Credit&#38;nbsp;
	Agency&#38;nbsp;
Creative Direction&#38;nbsp;
Art Direction&#38;nbsp;
Photographer/ Videographer


	Bold Asia
Nat Tong, Chloe Mak
Chloe Mak&#38;nbsp;
Eden Choi&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>AXA - Make Time for Me-time</title>
				
		<link>https://aesthetichlo.com/AXA-Make-Time-for-Me-time</link>

		<pubDate>Sat, 06 Jan 2024 08:30:34 +0000</pubDate>

		<dc:creator>aesthetichlo</dc:creator>

		<guid isPermaLink="true">https://aesthetichlo.com/AXA-Make-Time-for-Me-time</guid>

		<description>


AXAArt Direction &#124; Campaign &#124; Curation &#38;nbsp;
AXA’s mission to normalize me-time, 
self-care and mental health across Asia.


Based on the theme, ‘Make Time For Me Time’, AXA wanted to help people take action. 
In the most hectic places that they frequent, like near business districts, 
AXA used art and science to create art pieces that created moments for people to enjoy therapeutic moments. 
AXA collaborated with artist Yoshirotten and experts from the International University of Japan 
to leverage the science of colours, light, movement and sounds to create 3 exercises: breathing, eye and stretching 
to create art pieces that have proven sientific effects to destress, rejuvenate and repair the eyes as well as stimulate endorphins.
The Art Care Series have been deployed in Hong Kong, Thailand, the Philippines and more.


	Credits
	
	AgencyCreative Direction

Art Direction&#38;nbsp;
Artist
Project Management


	Leo Burnet
Claudia Wong
Chloe Mak
Yoshirotten

Kenneth Poon&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>EMMA by AXA - Break The Myth</title>
				
		<link>https://aesthetichlo.com/EMMA-by-AXA-Break-The-Myth</link>

		<pubDate>Wed, 01 Nov 2023 03:59:05 +0000</pubDate>

		<dc:creator>aesthetichlo</dc:creator>

		<guid isPermaLink="true">https://aesthetichlo.com/EMMA-by-AXA-Break-The-Myth</guid>

		<description>&#60;img width="2200" height="1239" width_o="2200" height_o="1239" data-src="https://freight.cargo.site/t/original/i/fd7bbea901258f7c089e305282acce56086d7bde6a898fa79b873ad7762735c8/ezgif-3-5b78b54f25.jpg" data-mid="195519948" border="0"  src="https://freight.cargo.site/w/1000/i/fd7bbea901258f7c089e305282acce56086d7bde6a898fa79b873ad7762735c8/ezgif-3-5b78b54f25.jpg" /&#62;
	

EMMA by AXAArt Direction &#124; Campaign &#124; Print Design &#124; Animation&#38;nbsp;
Debunk popular myths about health and wellness with Emma,&#38;nbsp;
the health assistant app by AXA


Every culture has certain myths or old wives’ tales, 
so we set out to break them in a fun, light-hearted way, 
working with Camilo to create a series of Instagram-able visuals and social clips 
that cut through misconceptions and fake information 
with boldness and a touch of humour.
Launching in Thailand and Indonesia, 
the #BreakTheMyth campaign promotes Emma by AXA
 – an all-in-one health, wealth and well-being digital experience 
that cuts through the noise by offering 
simple, digestible and trusted fact-based guidance and advice to customers.


&#38;nbsp; &#38;nbsp;&#60;img width="1400" height="2070" width_o="1400" height_o="2070" data-src="https://freight.cargo.site/t/original/i/f69b4cb4df1ea5e2a667515a3649a574149ba012ef16f92966bc4edd76cccb19/154ad8155938873.635e4f3fdfee6.jpg" data-mid="195646022" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/f69b4cb4df1ea5e2a667515a3649a574149ba012ef16f92966bc4edd76cccb19/154ad8155938873.635e4f3fdfee6.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="1400" height="2070" width_o="1400" height_o="2070" data-src="https://freight.cargo.site/t/original/i/962ca605b8def88b2bfaadcc9dfccf127b0a15a8ed95771b39c74999ca054971/cf10bc155938873.635e4f3fe3f5b.jpg" data-mid="195646030" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/962ca605b8def88b2bfaadcc9dfccf127b0a15a8ed95771b39c74999ca054971/cf10bc155938873.635e4f3fe3f5b.jpg" /&#62; &#38;nbsp; &#60;img width="1400" height="2070" width_o="1400" height_o="2070" data-src="https://freight.cargo.site/t/original/i/fe3459801a6bf4e5826061e38d63c9ef1daab68ff8a6304d90fa09f966bcf68b/e07450155938873.635e4f3fe1f35.jpg" data-mid="195646036" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/fe3459801a6bf4e5826061e38d63c9ef1daab68ff8a6304d90fa09f966bcf68b/e07450155938873.635e4f3fe1f35.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="1400" height="2070" width_o="1400" height_o="2070" data-src="https://freight.cargo.site/t/original/i/6da63b11cfefc3dd591af652535709882383612d76ab15075ea4d385f1636d98/bc9566155938873.635e4f3fe93ab.jpg" data-mid="195646027" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/6da63b11cfefc3dd591af652535709882383612d76ab15075ea4d385f1636d98/bc9566155938873.635e4f3fe93ab.jpg" /&#62; &#38;nbsp; &#60;img width="1400" height="2070" width_o="1400" height_o="2070" data-src="https://freight.cargo.site/t/original/i/061630fa8d63727304be25a5beb7e358a3f2cbf8f79e14d1d7544ffa266bddc2/d44cd0155938873.635e4f3fe60c0.jpg" data-mid="195646035" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/061630fa8d63727304be25a5beb7e358a3f2cbf8f79e14d1d7544ffa266bddc2/d44cd0155938873.635e4f3fe60c0.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="1400" height="2071" width_o="1400" height_o="2071" data-src="https://freight.cargo.site/t/original/i/1733cb0a160213e324ffba67725fc050d76b71b7f1723380a7154b6bcef1d767/cf2068155938873.635e4f3fe2f4a.jpg" data-mid="195646032" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/1733cb0a160213e324ffba67725fc050d76b71b7f1723380a7154b6bcef1d767/cf2068155938873.635e4f3fe2f4a.jpg" /&#62; &#38;nbsp; &#60;img width="1400" height="2070" width_o="1400" height_o="2070" data-src="https://freight.cargo.site/t/original/i/2e7e39a8dd3f51ce743790c2a4dd32fc68916dac020e053746b2a0e1b217256f/9dcb97155938873.635e4f3fea435.jpg" data-mid="195646021" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/2e7e39a8dd3f51ce743790c2a4dd32fc68916dac020e053746b2a0e1b217256f/9dcb97155938873.635e4f3fea435.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="1400" height="2071" width_o="1400" height_o="2071" data-src="https://freight.cargo.site/t/original/i/4d78213fa8ab7f2bd9a442ccea28b49e29fa7f8bcde733af40e73ca6d5cdc7e4/c2ab45155938873.635e4f3fe0f3b.jpg" data-mid="195646029" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/4d78213fa8ab7f2bd9a442ccea28b49e29fa7f8bcde733af40e73ca6d5cdc7e4/c2ab45155938873.635e4f3fe0f3b.jpg" /&#62; &#38;nbsp;&#60;img width="1400" height="2070" width_o="1400" height_o="2070" data-src="https://freight.cargo.site/t/original/i/66ba09d02e01438b6c4b6dab1e2a7e3d2ca5f67ab1e3434a32b83308fa301b7a/d43eea155938873.635e4f3feb48d.jpg" data-mid="195646033" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/66ba09d02e01438b6c4b6dab1e2a7e3d2ca5f67ab1e3434a32b83308fa301b7a/d43eea155938873.635e4f3feb48d.jpg" /&#62; &#38;nbsp; &#60;img width="1400" height="2071" width_o="1400" height_o="2071" data-src="https://freight.cargo.site/t/original/i/93cd7d4286ad2258ad37057b440d52f7d26c34c92fab5d8489d32147fcabb9f1/45894b155938873.635e4f3fe4ff6.jpg" data-mid="195646024" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/93cd7d4286ad2258ad37057b440d52f7d26c34c92fab5d8489d32147fcabb9f1/45894b155938873.635e4f3fe4ff6.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="1400" height="2070" width_o="1400" height_o="2070" data-src="https://freight.cargo.site/t/original/i/6ec47feda652e2361e739fb5781db5e54f41f82e9dd51088d872d40d2d9b538b/9d99bf155938873.635e4f3fe8229.jpg" data-mid="195646019" border="0" data-scale="20" src="https://freight.cargo.site/w/1000/i/6ec47feda652e2361e739fb5781db5e54f41f82e9dd51088d872d40d2d9b538b/9d99bf155938873.635e4f3fe8229.jpg" /&#62;


	Credits
	
	AgencyCreative Direction

Art Direction&#38;nbsp;
Illustration&#38;nbsp;
Project Management


	Leo Burnet
Claudia Wong
Chloe Mak
Camilo Huinca
Kenneth Poon&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>50 years of Swire Properties — Original. Always.</title>
				
		<link>https://aesthetichlo.com/50-years-of-Swire-Properties-Original-Always</link>

		<pubDate>Sun, 11 Jul 2021 08:21:45 +0000</pubDate>

		<dc:creator>aesthetichlo</dc:creator>

		<guid isPermaLink="true">https://aesthetichlo.com/50-years-of-Swire-Properties-Original-Always</guid>

		<description>
&#60;img width="4595" height="402" width_o="4595" height_o="402" data-src="https://freight.cargo.site/t/original/i/02c5711547bf03a98d554b0d4b7ba323b72eef5c4088e9fa2ba89f0dde0a0385/SWIRE-50-02.png" data-mid="152290789" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/02c5711547bf03a98d554b0d4b7ba323b72eef5c4088e9fa2ba89f0dde0a0385/SWIRE-50-02.png" /&#62;

Swire PropertiesArt Direction &#124; Campaign
50 years of Swire Properties
Original. Always. 

By celebrating the 50th anniversary of Swire properties,
the “ORIGINAL. ALWAYS.” campaign is launched
to honour the original thinking during this milestone year.
 “ORIGINAL” captures the creative and innovative spirit.
“ALWAYS” refers to the long-term commitment over the decades,
and into the future.Throughout the year,
the campaign also worship the contributions Swire makes to happier and healthier communities;
from transformative placemaking and leadership in sustainability,
to the care and consideration for people 
and the value it places on culture and arts for everyone.


&#60;img width="1280" height="556" width_o="1280" height_o="556" data-src="https://freight.cargo.site/t/original/i/bea5695dd2309adaff612159ac8b48998cb99864658f13e419656c4ea940cbbd/swire-50.gif" data-mid="152364908" border="0"  src="https://freight.cargo.site/w/1000/i/bea5695dd2309adaff612159ac8b48998cb99864658f13e419656c4ea940cbbd/swire-50.gif" /&#62;

&#60;img width="1080" height="200" width_o="1080" height_o="200" data-src="https://freight.cargo.site/t/original/i/49f894b61c272575f42ef26b5218ebd4dc5c62cc98de815e81c0b9302df3c919/swire-50-cat.gif" data-mid="152296880" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/49f894b61c272575f42ef26b5218ebd4dc5c62cc98de815e81c0b9302df3c919/swire-50-cat.gif" /&#62;


&#60;img width="1907" height="1918" width_o="1907" height_o="1918" data-src="https://freight.cargo.site/t/original/i/b1b0b98a6299f65e72c5f296128b26fb54676dcfe956ed437170fd9bed10aecc/Untitled-2-01.png" data-mid="180638445" border="0"  src="https://freight.cargo.site/w/1000/i/b1b0b98a6299f65e72c5f296128b26fb54676dcfe956ed437170fd9bed10aecc/Untitled-2-01.png" /&#62;
&#60;img width="1907" height="1918" width_o="1907" height_o="1918" data-src="https://freight.cargo.site/t/original/i/80efbbe2a7a3989cedaf4b260acea22f813b39f994de20afd8bb536c8d0a4925/Untitled-2-04.png" data-mid="180638452" border="0"  src="https://freight.cargo.site/w/1000/i/80efbbe2a7a3989cedaf4b260acea22f813b39f994de20afd8bb536c8d0a4925/Untitled-2-04.png" /&#62;

	&#60;img width="1907" height="1918" width_o="1907" height_o="1918" data-src="https://freight.cargo.site/t/original/i/9e77d7946d4e7a42118caccfefb0c30f06966f6dcb2bdf288b532ddcaa99c5ec/Untitled-2-02.png" data-mid="180638447" border="0"  src="https://freight.cargo.site/w/1000/i/9e77d7946d4e7a42118caccfefb0c30f06966f6dcb2bdf288b532ddcaa99c5ec/Untitled-2-02.png" /&#62;
&#60;img width="1907" height="1918" width_o="1907" height_o="1918" data-src="https://freight.cargo.site/t/original/i/72b99543fa328ed142da28656c3239b11e8fa921b870075a3403d6b23437aa61/Untitled-2-05.png" data-mid="180638456" border="0"  src="https://freight.cargo.site/w/1000/i/72b99543fa328ed142da28656c3239b11e8fa921b870075a3403d6b23437aa61/Untitled-2-05.png" /&#62;
	&#60;img width="1907" height="1918" width_o="1907" height_o="1918" data-src="https://freight.cargo.site/t/original/i/e0ee42455239148f6495a9c4804cb50ae111839b04660ab0b04b1113f9910997/Untitled-2-03.png" data-mid="180638450" border="0"  src="https://freight.cargo.site/w/1000/i/e0ee42455239148f6495a9c4804cb50ae111839b04660ab0b04b1113f9910997/Untitled-2-03.png" /&#62;

&#60;img width="1907" height="1918" width_o="1907" height_o="1918" data-src="https://freight.cargo.site/t/original/i/67c41d0a14b5103f740026f1aa85dfb61c7fc60184ba6152e3d72934b97fbaf2/Untitled-2-06.png" data-mid="180638458" border="0"  src="https://freight.cargo.site/w/1000/i/67c41d0a14b5103f740026f1aa85dfb61c7fc60184ba6152e3d72934b97fbaf2/Untitled-2-06.png" /&#62;


	Credit
	Agency&#38;nbsp;
Creative Direction&#38;nbsp;
Art Direction
Video Editing&#38;nbsp;
	ANON
Sandy Chan&#38;nbsp;
Chloe Mak&#38;nbsp;
Coleen Law


</description>
		
	</item>
		
		
	<item>
		<title>WAREHOUSE - when art meets eyewear</title>
				
		<link>https://aesthetichlo.com/WAREHOUSE-when-art-meets-eyewear</link>

		<pubDate>Wed, 23 Sep 2020 07:46:59 +0000</pubDate>

		<dc:creator>aesthetichlo</dc:creator>

		<guid isPermaLink="true">https://aesthetichlo.com/WAREHOUSE-when-art-meets-eyewear</guid>

		<description>

	
&#60;img width="2918" height="1804" width_o="2918" height_o="1804" data-src="https://freight.cargo.site/t/original/i/816653783c96e8be6e0e41697999ec3960f4bb188477ac8041dfb88173b397c9/WAREHOUSE_08.jpg" data-mid="120392511" border="0"  src="https://freight.cargo.site/w/1000/i/816653783c96e8be6e0e41697999ec3960f4bb188477ac8041dfb88173b397c9/WAREHOUSE_08.jpg" /&#62;WAREHOUSEBrand Identity &#124; Art Direction&#38;nbsp;
New window to explore the contemporary art world 
through the looking glasses.&#38;nbsp;
&#38;nbsp;In Hong Kong, most optical retailers present eyewear as fashionable. &#38;nbsp; &#38;nbsp; 
However, their service is anything but. &#38;nbsp; &#38;nbsp; 
The customer experience is largely dry, uninformative, and forgettable.&#38;nbsp; &#38;nbsp; 
WAREHOUSE wished to change this and, as such, rebranded to introduce a new and original concept. &#38;nbsp; &#38;nbsp; 
The brand took optical retail and integrated it into a contemporary art gallery setting.&#38;nbsp; &#38;nbsp; 
This new brand identity was reflected in its distinctive aesthetic. &#38;nbsp; &#38;nbsp; 
The customised and modern logo brought out the innovative idea of art meets spectacle.
Ultimately, this rebranding demonstrated the brand’s uniqueness in the market. &#38;nbsp; &#38;nbsp; 
Not only did it successfully convey its mission to constantly pursue excellence, &#38;nbsp; &#38;nbsp; 
but it also changed how optical retail is seen.


&#60;img width="5833" height="3110" width_o="5833" height_o="3110" data-src="https://freight.cargo.site/t/original/i/b6c9e1708758e2e8570fca0c91b271d6662945dff3831dcbd918e9de4b0e4a4e/Behance_WAREHOUSE_v2_02.jpg" data-mid="166427988" border="0"  src="https://freight.cargo.site/w/1000/i/b6c9e1708758e2e8570fca0c91b271d6662945dff3831dcbd918e9de4b0e4a4e/Behance_WAREHOUSE_v2_02.jpg" /&#62;

	
					&#60;img width="5833" height="3110" width_o="5833" height_o="3110" data-src="https://freight.cargo.site/t/original/i/b6dd1ef223d36f51bc408e6cb93d927adc1e2b679578616f482e999c341366bc/Behance_WAREHOUSE_v2_03.jpg" data-mid="166427989" border="0"  src="https://freight.cargo.site/w/1000/i/b6dd1ef223d36f51bc408e6cb93d927adc1e2b679578616f482e999c341366bc/Behance_WAREHOUSE_v2_03.jpg" /&#62;&#60;img width="5833" height="3110" width_o="5833" height_o="3110" data-src="https://freight.cargo.site/t/original/i/839fcdd22882e7c58c21da6efa8e3c50c90d5e6488fd1ed641f2ed5ecdd243f0/Behance_WAREHOUSE_v2_04.jpg" data-mid="166427990" border="0"  src="https://freight.cargo.site/w/1000/i/839fcdd22882e7c58c21da6efa8e3c50c90d5e6488fd1ed641f2ed5ecdd243f0/Behance_WAREHOUSE_v2_04.jpg" /&#62;&#60;img width="5833" height="3110" width_o="5833" height_o="3110" data-src="https://freight.cargo.site/t/original/i/d5101f1136fdd35bab3c3f50d6d492740a7e881c13e9cf5e4f0b2000ce9ff6fa/Behance_WAREHOUSE_v2_05.jpg" data-mid="166427991" border="0"  src="https://freight.cargo.site/w/1000/i/d5101f1136fdd35bab3c3f50d6d492740a7e881c13e9cf5e4f0b2000ce9ff6fa/Behance_WAREHOUSE_v2_05.jpg" /&#62;&#60;img width="5833" height="3110" width_o="5833" height_o="3110" data-src="https://freight.cargo.site/t/original/i/79a0b75137881edaccc94e26e35e5e1410329268d17b666df18718799f681e52/Behance_WAREHOUSE_v2_06.jpg" data-mid="166427993" border="0"  src="https://freight.cargo.site/w/1000/i/79a0b75137881edaccc94e26e35e5e1410329268d17b666df18718799f681e52/Behance_WAREHOUSE_v2_06.jpg" /&#62;&#60;img width="5833" height="3110" width_o="5833" height_o="3110" data-src="https://freight.cargo.site/t/original/i/781fb90bfa47689125b5e8c87a8bbc7c4b96de69853de34d3cca165c89559254/Behance_WAREHOUSE_v2_07.jpg" data-mid="166427995" border="0"  src="https://freight.cargo.site/w/1000/i/781fb90bfa47689125b5e8c87a8bbc7c4b96de69853de34d3cca165c89559254/Behance_WAREHOUSE_v2_07.jpg" /&#62;&#60;img width="5833" height="3110" width_o="5833" height_o="3110" data-src="https://freight.cargo.site/t/original/i/6c4c00a7517741edbbd58447a30fc28a77faea00c689dfd4b4b1e70cc961686e/Behance_WAREHOUSE_v2_09.jpg" data-mid="166428004" border="0"  src="https://freight.cargo.site/w/1000/i/6c4c00a7517741edbbd58447a30fc28a77faea00c689dfd4b4b1e70cc961686e/Behance_WAREHOUSE_v2_09.jpg" /&#62;&#60;img width="5833" height="3110" width_o="5833" height_o="3110" data-src="https://freight.cargo.site/t/original/i/d84187865a4b38d4c029820f02b5f64ac290ed66f2587836343cc8a3c21c6b21/Behance_WAREHOUSE_v2_10.jpg" data-mid="166428005" border="0"  src="https://freight.cargo.site/w/1000/i/d84187865a4b38d4c029820f02b5f64ac290ed66f2587836343cc8a3c21c6b21/Behance_WAREHOUSE_v2_10.jpg" /&#62;
&#60;img width="5833" height="4499" width_o="5833" height_o="4499" data-src="https://freight.cargo.site/t/original/i/8a55fcedefc507ce8a228c658dfa4fada5f1c714970a68f531bf9b3754df9371/Behance_WAREHOUSE_v2_11.jpg" data-mid="166428007" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/8a55fcedefc507ce8a228c658dfa4fada5f1c714970a68f531bf9b3754df9371/Behance_WAREHOUSE_v2_11.jpg" /&#62;


	Credit
	Agency
Creative Direction&#38;nbsp;
Photographer&#38;nbsp;
Award


	ZMTC
Chloe Mak
Sunny Wong&#38;nbsp;
Best Eyewear Design 2022
Design Rush
</description>
		
	</item>
		
		
	<item>
		<title>The font of Aesthetichlo</title>
				
		<link>https://aesthetichlo.com/The-font-of-Aesthetichlo</link>

		<pubDate>Sun, 15 Mar 2020 06:55:00 +0000</pubDate>

		<dc:creator>aesthetichlo</dc:creator>

		<guid isPermaLink="true">https://aesthetichlo.com/The-font-of-Aesthetichlo</guid>

		<description>&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/397c9fa03ecb2d036ae56bcfa0be91bf6dee29f3a7bfe82f2abce18a24863569/font-cover.jpg" data-mid="63753709" border="0"  src="https://freight.cargo.site/w/1000/i/397c9fa03ecb2d036ae56bcfa0be91bf6dee29f3a7bfe82f2abce18a24863569/font-cover.jpg" /&#62;

	
AESTHETICHLOSelf Branding &#124; Art Direction &#124; Font Type Experiment&#38;nbsp;
Self expression through experimental font deisgn.&#38;nbsp;


AESTHETICHLO,
the pleasing to the senses from aesthetic conception.

Welcome to the world of Hong Kong based Paris influenced Art Director,
Chloe Mak.
This set of font brings you along
to have a look of things in Chloe's mind.


From A to Z;
from materialistic to abstract;
from personal to the outside world.
&#60;img width="5834" height="3891" width_o="5834" height_o="3891" data-src="https://freight.cargo.site/t/original/i/ef6ddc66247c0bf0f6675b207a50540d9b4dd644d7eb03ca3b7eac4be3c6dc04/_-01.jpg" data-mid="84527582" border="0"  src="https://freight.cargo.site/w/1000/i/ef6ddc66247c0bf0f6675b207a50540d9b4dd644d7eb03ca3b7eac4be3c6dc04/_-01.jpg" /&#62;&#60;img width="2917" height="2922" width_o="2917" height_o="2922" data-src="https://freight.cargo.site/t/original/i/81edc969fba4e48c94653dc165190499d2c0d6eb2a091939b313f94fcd9fccf5/_-03.jpg" data-mid="84527750" border="0"  src="https://freight.cargo.site/w/1000/i/81edc969fba4e48c94653dc165190499d2c0d6eb2a091939b313f94fcd9fccf5/_-03.jpg" /&#62;&#60;img width="2917" height="4805" width_o="2917" height_o="4805" data-src="https://freight.cargo.site/t/original/i/361649bc7edd9ae8bd3e32315fc2b525b1de3f35fdd6aac26f1488810dfccb5e/_-04.jpg" data-mid="84527717" border="0"  src="https://freight.cargo.site/w/1000/i/361649bc7edd9ae8bd3e32315fc2b525b1de3f35fdd6aac26f1488810dfccb5e/_-04.jpg" /&#62;

	
&#60;img width="2918" height="1985" width_o="2918" height_o="1985" data-src="https://freight.cargo.site/t/original/i/630b973352857a2a20d4cf454da71e0a28954f52d325430990f01cf6531102d5/_-32.jpg" data-mid="84527946" border="0"  src="https://freight.cargo.site/w/1000/i/630b973352857a2a20d4cf454da71e0a28954f52d325430990f01cf6531102d5/_-32.jpg" /&#62;
&#60;img width="2917" height="1985" width_o="2917" height_o="1985" data-src="https://freight.cargo.site/t/original/i/747f80cfefd087338ac10cdf28ae225859c66b03b52f748fb48b17c56659c40b/_-06.jpg" data-mid="84527719" border="0"  src="https://freight.cargo.site/w/1000/i/747f80cfefd087338ac10cdf28ae225859c66b03b52f748fb48b17c56659c40b/_-06.jpg" /&#62;
&#60;img width="2917" height="1985" width_o="2917" height_o="1985" data-src="https://freight.cargo.site/t/original/i/cb7331ea096c566b0a7352916615b7f335c11eafd483a8bcfe6322ddad0e026c/_-07.jpg" data-mid="84527720" border="0"  src="https://freight.cargo.site/w/1000/i/cb7331ea096c566b0a7352916615b7f335c11eafd483a8bcfe6322ddad0e026c/_-07.jpg" /&#62;
&#60;img width="2917" height="1985" width_o="2917" height_o="1985" data-src="https://freight.cargo.site/t/original/i/b02adad4318d692b0e0d0fb60ffc273aa6b9cf048380870c915703ebfc54b38b/_-08.jpg" data-mid="84527721" border="0"  src="https://freight.cargo.site/w/1000/i/b02adad4318d692b0e0d0fb60ffc273aa6b9cf048380870c915703ebfc54b38b/_-08.jpg" /&#62;
&#60;img width="2917" height="1985" width_o="2917" height_o="1985" data-src="https://freight.cargo.site/t/original/i/917e54e68a9d2b54c709e4146da15aa0a23f77316c47eb91b1dc36a1c7c63de0/_-09.jpg" data-mid="84527722" border="0"  src="https://freight.cargo.site/w/1000/i/917e54e68a9d2b54c709e4146da15aa0a23f77316c47eb91b1dc36a1c7c63de0/_-09.jpg" /&#62;
&#60;img width="2917" height="1985" width_o="2917" height_o="1985" data-src="https://freight.cargo.site/t/original/i/5df99bf47931002d2d3844b78a59c7e4182f6d50aa059960d0063cb1bb0a57e2/_-10.jpg" data-mid="84527723" border="0"  src="https://freight.cargo.site/w/1000/i/5df99bf47931002d2d3844b78a59c7e4182f6d50aa059960d0063cb1bb0a57e2/_-10.jpg" /&#62;
&#60;img width="2917" height="1985" width_o="2917" height_o="1985" data-src="https://freight.cargo.site/t/original/i/cf4f006d76fe8ba35a960f01113bd131cc44dfedc8c79001d37b3c8c1073ff7d/_-11.jpg" data-mid="84527724" border="0"  src="https://freight.cargo.site/w/1000/i/cf4f006d76fe8ba35a960f01113bd131cc44dfedc8c79001d37b3c8c1073ff7d/_-11.jpg" /&#62;
&#60;img width="2917" height="1985" width_o="2917" height_o="1985" data-src="https://freight.cargo.site/t/original/i/19a02c7bff8640fe6379a72c1a5d3cc017051a6117280cd0ac18334052837d5a/_-12.jpg" data-mid="84527725" border="0"  src="https://freight.cargo.site/w/1000/i/19a02c7bff8640fe6379a72c1a5d3cc017051a6117280cd0ac18334052837d5a/_-12.jpg" /&#62;
&#60;img width="2917" height="1985" width_o="2917" height_o="1985" data-src="https://freight.cargo.site/t/original/i/30325153ab5d0db30c62f48f6fd41a1873fe8f0319fb66ade0e9d807c3e88d84/_-13.jpg" data-mid="84527726" border="0"  src="https://freight.cargo.site/w/1000/i/30325153ab5d0db30c62f48f6fd41a1873fe8f0319fb66ade0e9d807c3e88d84/_-13.jpg" /&#62;
&#60;img width="2917" height="1985" width_o="2917" height_o="1985" data-src="https://freight.cargo.site/t/original/i/e3bfbce4c090d96392b40cf47c474b005584f8dbad4811893255674b8e5ae8e9/_-14.jpg" data-mid="84527727" border="0"  src="https://freight.cargo.site/w/1000/i/e3bfbce4c090d96392b40cf47c474b005584f8dbad4811893255674b8e5ae8e9/_-14.jpg" /&#62;
&#60;img width="2918" height="1985" width_o="2918" height_o="1985" data-src="https://freight.cargo.site/t/original/i/2cd55c59b460eeceb45f48218ff4d7cfa58e5d2ee5675d3bf11b196bbaf926bc/_-15.jpg" data-mid="84527728" border="0"  src="https://freight.cargo.site/w/1000/i/2cd55c59b460eeceb45f48218ff4d7cfa58e5d2ee5675d3bf11b196bbaf926bc/_-15.jpg" /&#62;
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&#60;img width="2918" height="1985" width_o="2918" height_o="1985" data-src="https://freight.cargo.site/t/original/i/c52364f900eaed65e05e29131660b57d40448a8d3b5a291869a12e7cf0bf6b77/_-17.jpg" data-mid="84527730" border="0"  src="https://freight.cargo.site/w/1000/i/c52364f900eaed65e05e29131660b57d40448a8d3b5a291869a12e7cf0bf6b77/_-17.jpg" /&#62;
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&#60;img width="2918" height="1985" width_o="2918" height_o="1985" data-src="https://freight.cargo.site/t/original/i/e2f715ced8fe5bf45452a8d4bac49ff1227a6c653a0e3ebd431b3b5ba589a8f6/_-19.jpg" data-mid="84527732" border="0"  src="https://freight.cargo.site/w/1000/i/e2f715ced8fe5bf45452a8d4bac49ff1227a6c653a0e3ebd431b3b5ba589a8f6/_-19.jpg" /&#62;
&#60;img width="2918" height="1985" width_o="2918" height_o="1985" data-src="https://freight.cargo.site/t/original/i/604afaf039f6c96eb3f5e071ee482fc353a961814e60e3582fe77e6c78befba0/_-20.jpg" data-mid="84527733" border="0"  src="https://freight.cargo.site/w/1000/i/604afaf039f6c96eb3f5e071ee482fc353a961814e60e3582fe77e6c78befba0/_-20.jpg" /&#62;
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&#60;img width="2918" height="1985" width_o="2918" height_o="1985" data-src="https://freight.cargo.site/t/original/i/0299ee7491b7d8aea6cb9a9dfa3af9854bccf837d4fcec6f2e3f9a81554fd3d1/_-26.jpg" data-mid="84527740" border="0"  src="https://freight.cargo.site/w/1000/i/0299ee7491b7d8aea6cb9a9dfa3af9854bccf837d4fcec6f2e3f9a81554fd3d1/_-26.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>不定期夏休 — Kiwiseed's single </title>
				
		<link>https://aesthetichlo.com/Kiwiseed-s-single</link>

		<pubDate>Thu, 12 Oct 2023 02:55:26 +0000</pubDate>

		<dc:creator>aesthetichlo</dc:creator>

		<guid isPermaLink="true">https://aesthetichlo.com/Kiwiseed-s-single</guid>

		<description>&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/2ff71a3cf0799754b99274749a539b8821016bda0bb99ba3e3d28159cc63c4a2/kiwiseed-cover-final-04.jpg" data-mid="193442464" border="0"  src="https://freight.cargo.site/w/1000/i/2ff71a3cf0799754b99274749a539b8821016bda0bb99ba3e3d28159cc63c4a2/kiwiseed-cover-final-04.jpg" /&#62;

	
KiwiseedArt Direction &#124; Graphic Design
Invitation to spend a fuzzy summer with canton-pop artist, Kiwiseed.&#38;nbsp;


Visual concept and design for a local singer Kiwiseed’s new single,
“不定期夏休”,
translated as “Unspecified Summer Break”.


The track is about forgetting the hassle,
living the days with the motto of “Carpe diem”, seize the day,
chill out as if it’s a summer break.

The typeface based on liquid forms,
as to display a high contrast in its imbalance and uncertain curves,
and to feature the summer waves in the salty blue.

It’s designed to translate fluidity,
resembling a dense liquid suspended in constant movement
and steeping into the vacation mood.


&#60;img width="2661" height="2680" width_o="2661" height_o="2680" data-src="https://freight.cargo.site/t/original/i/2444504cec16af8587107808829ca74db2810796e0c1ea0a4297b87361926869/kiwiseed-cover-art_typeface.png" data-mid="193442470" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/2444504cec16af8587107808829ca74db2810796e0c1ea0a4297b87361926869/kiwiseed-cover-art_typeface.png" /&#62;


&#60;img width="7000" height="7000" width_o="7000" height_o="7000" data-src="https://freight.cargo.site/t/original/i/e403c7b3872ab7926d6de7584935eb090e537ae9d30c70c36d68b6d75f33ac56/kiwiseed-cover-art_spotify-mockup-2.png" data-mid="193442489" border="0"  src="https://freight.cargo.site/w/1000/i/e403c7b3872ab7926d6de7584935eb090e537ae9d30c70c36d68b6d75f33ac56/kiwiseed-cover-art_spotify-mockup-2.png" /&#62;

	
	Credit
	Agency&#38;nbsp;
Creative Direction&#38;nbsp;
	ZMTCChloe Mak


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