WAREHOUSE

Brand Identity | Art Direction 

New window to explore the contemporary art world
through the looking glasses. 

 
In Hong Kong, most optical retailers present eyewear as fashionable.    
However, their service is anything but.    
The customer experience is largely dry, uninformative, and forgettable.   

WAREHOUSE wished to change this and, as such, rebranded to introduce a new and original concept.    
The brand took optical retail and integrated it into a contemporary art gallery setting.   
This new brand identity was reflected in its distinctive aesthetic.    
The customised and modern logo brought out the innovative idea of art meets spectacle.
Ultimately, this rebranding demonstrated the brand’s uniqueness in the market.    
Not only did it successfully convey its mission to constantly pursue excellence,    
but it also changed how optical retail is seen.

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