Sun Chiu Fai 

Brand Identity | Art Direction | UX/UI

Breathing new life to old pieces.
Sun Chiu Fai’s new identity synthesise modern and vintage into the brand.

It’s easy to get new pair of glasses, but hard to find a perfect fit.
The style, the shape, the weight of your pair you like about that make it irreplaceable.
It’s inevitable that your glasses wear out over time.
Sun Chiu Fai is where you go for when it happens.
The identity for the eyewear atelier hope to synthesise modernism and vintage into the design.
Inspired by the aesthetic of film photography,
Chloe wanted to “show the sense of preciousness in Sun Chiu Fai”, she said.
“Using handwritten typeface to match with the old-fashioned film and
polaroid photographs has created the antique feeling.
At the same time I paid careful attention to the art direction of the images.
It’s important to balance between vintage and newness for this brand.”