SEPHORA — What’s Your Lip ID?
Illustration | UI | Advertising Campaign
“Sephora gives CWB new meaning to ‘read my lips’.
Discover your lip print and get your unique Lip ID
for our new store opening.”
Illustration for the grand opening of SEPHORA@CWB
Bringing the brand story to social media and personalise experiences to the new sephora store.
Launch campaign microsite driven by social media
to create a custom database to provide personalized experiences
throughout the campaign and feed CRM.
Take the quiz to discover your ‘Lip Print’
Use social media to draw participation in a personality quiz
on beauty preferences and personal style.
Uncover ‘what your Lip Print says about you
Quiz result offers a specific lip print, paired with fun and cheeky,
yet positive commentary and general beauty tips,
‘Next time, try a shade of red to match that sassy grin…’
Get the ‘Lip ID’ to explore even more
Custom QR codes delivered as a digital ID.
Lip ID generates automatically as an invitation
to join the SEPHORA@CWB launch festivities.
Each ID is embedded with personal details provided,
used later to unlock unique experiences on-site at launch.
Lip ID also provides Beauty Pass membership.
Share with the world
Quiz result are delivered as an aesthetic illustration
with other personal advice fit for social sharing.
Bringing the brand story to social media and personalise experiences to the new sephora store.
Launch campaign microsite driven by social media
to create a custom database to provide personalized experiences
throughout the campaign and feed CRM.
Take the quiz to discover your ‘Lip Print’
Use social media to draw participation in a personality quiz
on beauty preferences and personal style.
Uncover ‘what your Lip Print says about you
Quiz result offers a specific lip print, paired with fun and cheeky,
yet positive commentary and general beauty tips,
‘Next time, try a shade of red to match that sassy grin…’
Get the ‘Lip ID’ to explore even more
Custom QR codes delivered as a digital ID.
Lip ID generates automatically as an invitation
to join the SEPHORA@CWB launch festivities.
Each ID is embedded with personal details provided,
used later to unlock unique experiences on-site at launch.
Lip ID also provides Beauty Pass membership.
Share with the world
Quiz result are delivered as an aesthetic illustration
with other personal advice fit for social sharing.
