La Villette
Brand Identity | Art Direction
A new identity for the cultural venue in Paris.
The Parc de la Villette
designed by the French architect, Bernard Tschumi,
is the third-largest park in Paris which houses different cultural venues,
including museum, theatres, concert venues, and thirty-five architectural follies,
which probably are the most iconic pieces of the park.
Thirty-five follies are placed on a grid and offer a distinct organisation to the park.
Architecturally,
the follies are meant to act as points of reference
that help visitors gain a sense of direction and navigate throughout the space.
While the follies are meant to exist in a deconstructive vacuum without historical relation,
many have found connections between the steel structures and the previous buildings
that were part of the old industrial fabric of the area.
designed by the French architect, Bernard Tschumi,
is the third-largest park in Paris which houses different cultural venues,
including museum, theatres, concert venues, and thirty-five architectural follies,
which probably are the most iconic pieces of the park.
Thirty-five follies are placed on a grid and offer a distinct organisation to the park.
Architecturally,
the follies are meant to act as points of reference
that help visitors gain a sense of direction and navigate throughout the space.
While the follies are meant to exist in a deconstructive vacuum without historical relation,
many have found connections between the steel structures and the previous buildings
that were part of the old industrial fabric of the area.
