Kiwiseed

Art Direction | Graphic Design

Invitation to spend a fuzzy summer with canton-pop artist, Kiwiseed. 

Visual concept and design for a local singer Kiwiseed’s new single,
“不定期夏休”,
translated as “Unspecified Summer Break”.

The track is about forgetting the hassle,
living the days with the motto of “Carpe diem”, seize the day,
chill out as if it’s a summer break.

The typeface based on liquid forms,
as to display a high contrast in its imbalance and uncertain curves,
and to feature the summer waves in the salty blue.

It’s designed to translate fluidity,
resembling a dense liquid suspended in constant movement
and steeping into the vacation mood.