Calling all HK mums’ authenticate
HKTVmall brand's trustworthiness.

HKTVmall put fifty of its own customers on the walls of the MTR. No celebrities.
Real mothers, photographed and quoted as themselves —
including a finance columnist who praised the service while pointedly distancing herself from the stock.
The campaign took 58 stations, 3,120 lightboxes and 23 wrapped trains.
Inside four days it drew around 400 media mentions and moved brand sentiment from 23.2% positive to 35%.