Debunk popular myths about health and wellness with Emma, 
the health assistant app by AXA

Every culture has certain myths or old wives’ tales,
so we set out to break them in a fun, light-hearted way,
working with Camilo to create a series of Instagram-able visuals and social clips
that cut through misconceptions and fake information
with boldness and a touch of humour.

Launching in Thailand and Indonesia,
the #BreakTheMyth campaign promotes Emma by AXA
– an all-in-one health, wealth and well-being digital experience
that cuts through the noise by offering
simple, digestible and trusted fact-based guidance and advice to customers.