AXA’s mission to normalize me-time,
self-care and mental health across Asia.

Based on the theme, ‘Make Time For Me Time’, AXA wanted to help people take action.
In the most hectic places that they frequent, like near business districts,
AXA used art and science to create art pieces that created moments for people to enjoy therapeutic moments.

AXA collaborated with artist Yoshirotten and experts from the International University of Japan
to leverage the science of colours, light, movement and sounds to create 3 exercises: breathing, eye and stretching
to create art pieces that have proven sientific effects to destress, rejuvenate and repair the eyes as well as stimulate endorphins.

The Art Care Series have been deployed in Hong Kong, Thailand, the Philippines and more.