Young Kam Fan 2023

Hong Kong Creative Competition for The Youth

Champion of the Young Kam Fan Award 2023.
Creative solution in helping the Star Ferry to make a comeback.

The Young Kam Fan Award is briefed in every year and judged by a panel of top industry professionals.
Contestants have 24 hours to complete the work. Winner will represent Hong Kong and compete in Cannes Lions.

This year’s brief was to help one of the most iconic tourist spots in the city, Star Ferry,
to make a comeback under the aftermath of covid.

Since covid, there are four major laws to restrict local artists. It is harder to find a platform to perform than ever.
Many buskers and artists have been accused because of that. Yet the audience miss it.
Whether it’s local or tourist, people enjoy live performances.
You can tell by seeing how quick the tickets of Clockenflap, the biggest music festival in Hong Kong, sold out.

To make the beloved Star Ferry great again, we turned it into a moving stage, the smallest but most enjoyable cultural festival in town.
10-minuet Festival is an unparalleled celebration of hong kong’s music and cultural performance.
Each performance last for 10 minutes.
Including but not limited to different genres of music and other cultural performances
such as Cantonese opera, stand-up comedy etc. 10-minuet festival not only providing a stage to local artists,
but also giving the best experience to the tourists, while reinforcing HKers’ interests in the ferry.